• HP
  • Telefonica
  • Movistar
  • Phones 4u
  • TalkTalk
  • ZTE
  • AIG
  • Blackberry
  • Belgacom
  • Fujitsu
  • HTC
  • IBM
  • LSG
  • Microsoft
  • Nokia
  • Numericable
  • O2
  • Orange
  • Phillips
  • Cyfra +
  • SFR
  • SONY
  • SPB
  • Swisscom
  • Three
  • TP Vision
  • Vodafone
  • Yoigo
  • Canal+
  • B2X
  • Liberty Global
  • Pace
  • Alactel Lucent
  • Amazon
  • Netgem
  • Carphone Warehouse

Customisation cuts costs for TalkTalk

TalkTalk is the UK's largest provider of residential broadband, serving over 4 million UK homes. Broadband has continued to see significant growth since 2003, in fact in analysts predict a growth of ca. 1.4 million in 2010. TalkTalk is leading the way by offering the consumer a customised solution delivered to their home.


The challenge that TalkTalk had was: how to give the consumer a plug & play service yet avoid the high installation costs of their customer premises equipment (CPE) incurred from on-site appointments by fully trained engineers.


ANOVO's solution offers TalkTalk a customised to order (CTO) fufilment service. Experienced in CTO, ANOVO developed a multi-level solution to match their consumers' delivery requirements. Level one will deliver a same day turnaround from receiving a consumers order detaills by 12noon to mailing out to the consumers' home. Preparing the device in advance, tailored to the consumers order allows a bespoke plug & play unit to be mailed to the consumer. Today, ANOVO successfully customises up to 7,500 units daily.


  • Optimised costs to delivery fully customised CPE into consumer homes.
  • Multi-Level service ensures cost match urgency.
  • Reduced returns due to built-in quality check as each device is powered up during CTO.
  • Improved Consumer Experience thanks to plug & play, reducing propensity to call.

Proof of Partnership

Since 2007, ANOVO has worked with TalkTalk throughout their growth to the leading broadband provider they are today.

Mike Wakley, Supply Chain Manager of TalkTalk says: "Following on from an initial two year period, we are pleased to award ANOVO a further 3 years managing our broadband fufilment for our TalkTalk base of customers. As our business continues to grow, we are 110% convinced that ANOVO are the right partner to grow with us."

Based upon this success, TalkTalk now uses ANOVO to manage the customised fufilment for sims and 3G dongles.