Telefónica selects ANOVO as preferred partner to launch its Device Buy Back Program in Latin America

July 5, 2013 9:48 am

Telefónica, which has over 300M customers in Latin America, has selected ANOVO as its preferred partners for device buy-back and refurbishment with its subsidiaries in Chile, Peru and Colombia. ANOVO has also been selected as one of two preferred partners for Brazil.

A Letter Of Intent outlining the project framework has been signed in May 2013. The project is well under way in Chile and Peru which have been identified by both parties as a priority.

François Lacombe, CEO of ANOVO said of the agreement: “Regeneration activity is just starting in Latin America today, and is beginning to be part of the consumer culture. But with the rise in sales of Smartphones and growing economies, it is the belief of both Telefónica and ANOVO that it is the right timing to enter the Regeneration market in Latin America. ANOVO is very proud to have been selected by Telefónica for such a strategic initiative, as it is a clear recognition of our competencies in operator buy back programs”

Gilles Giacosa, VP Supply Chain & Customer Services for LatAm Markets added: “Buy Back program is an example of innovative and demonstrated initiatives that will help us to bring more value to our customers in the LatAm Region, contributing at the same time to build a more sustainable business model. During the last years ANOVO has demonstrated to be a robust and qualified partner of Telefónica. And its expertise, acquired in other devices buyback markets, will contribute to maintain Telefónica ’s leading position in the region.”

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